Thinking like a designer can revolutionize the way organizations develop products, services, processes and strategies. This approach - Design Thinking - brings together what is desirable from the point of view of the human being, with what is technologically feasible and economically viable. It also allows a person – even someone that isn´t a designer - to use creative tools to handle a variety of challenges. Design Thinking is a deeply human-centered process that focuses on skills that we all possess, but are forgotten by practical and more conventional problem solving. It is based on our ability to be intuitive, to recognize patterns, to construct ideas that are emotionally meaningful and functional, and that allows us to express beyond the ordinary means of words or symbols.
Design has always served as a stimulus in the processes of product innovation and development of new services. Design Thinking has gained popularity in recent years, having become known for defending the idea that any type of business or organization can benefit from the thinking and work of the designers. Currently, in general, the design thinking process requires passing through three general stages. The first phase is the "inspiration" of the circumstances - the process starts with reality – we observe and learn from tangible factors of real-world situations. In the second phase - Ideation - we try to get a thorough knowledge of the real world to create abstractions and conceptual models to reformulate the problem in different ways. Finally, in the third phase - Implementation - is where we explore new concepts in the abstract before evaluating and implementing them in the real world. As with almost all creative and exploratory processes, the process of innovation by design thinking moves forward and backward iteratively through various modes of activity, oscillating between the poles Abstract vs. Reality and Knowledge vs. Creation.